We use Google Analytics to monitor web traffic and usage of our Website. As a data-related blog, we may use this data to do showcases and show how data can be used.
Information collected through Google Analytics is anonymised and aggregated, meaning personal identifiers, including names, addresses and IP addresses, are not visible in the reports. However, Your general geolocation, Device and web browser may be included in aggregated data provided in these reports.
We also use third-party embedded content, which has tracking cookies and technologies and helps keep their services free for us to use. We don’t control what tracking technologies they use or nor get access to the data they collect.
From what we’ve observed, these third parties use the tracking cookies and technologies in the following way:
Session data so the browser remembers your preferences
Website visitor behaviour for Google advertising purposes
We do not sell any Personal Data as part of this Service and do not make any money off advertising. The point of this blog is to democratise data and showcase some of the data work we’ve done.
I have actually written a blog post about how Google Analytics and Advertising work. Please check it out if you are curious about this topic!
The words of which the initial letter is capitalized have meanings defined under the following conditions.
The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Country refers to the Commonwealth of Australia.
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of Us. It refers to third-party companies or individuals employed by Us to facilitate the Service, to provide the Service on behalf of Us, to perform services related to the Service or to assist Us in analyzing how the Service is used.
We (referred to as either “We”, “Us” or “Our” in this Agreement) refers to the owner of this Website.
Website refers to the website accessible from https://ayc-data.com
You means the individual accessing or using the Service, or Us, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Usage Data refers to data on how the Service is accessed and used, where the data is collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Usage Data is collected automatically when using the Service. This also includes information that Your browser sends whenever You visit our Service.
Usage Data may include information such as:
Your Device’s anonymised Internet Protocol (IP) address
Geolocation of Your Device’s anonymised IP address (only accurate to country level)
The web browser type and version used to access the Service
Your Device’s operating system
the pages of our Service that You visit
the time and date of Your visit
the time spent on those pages and other diagnostic data.
To help protect Your Personal Data, the Usage Data collected is either aggregated or anonymised. However, this data may still be indirectly linked to You through a pseudonymous identifier associated with Your Device.
For more information on how Your IP address is anonymised, click here.
Cookies are small files that are placed on your Device when You visit a website so it can later be read back from Your Device. Cookies may include an anonymous unique identifier, contain the details of Your browsing history on that website, user preferences and general usage information.
Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by Us are called First Party Cookies. Cookies set by parties other than Us are called Third Party Cookies. Third Party Cookies enable third party features or functionality to be provided on or through the Service. The parties that set these Third Party Cookies can recognize Your Device both when it visits Us and also when it visits certain other websites.
Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your Device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.
We use both session and persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website.
We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.
We do not have control over Third Party Cookies themselves or what Personal Data they may gather. We cannot view or manage the data related to any third-party’s cookies.
You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
We use Google Analytics to monitor and analyze the use of our Service. More information about Google Analytics is below.
We may use Personal Data to:
provide and maintain our Service, including to monitor the usage of our Service
to test new pages, features or new functionality of the Website to see how our users react to them
provide data analytics for showcase purposes on this Service
share with Service Providers to monitor and analyze the use of our Service. We do not sell Your Personal Data.
However, We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Your information, including Personal Data, is processed in the Country and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Under certain circumstances, We may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
We may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of Us
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
We use Google Analytics to monitor and analyze the use of our Service, including tracking and storing Usage Data.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network. For more information, see “How Google uses data when you use our partners’ sites or apps”.
For more information on the privacy practices of Google, visit the Google Privacy Terms web page.
Our Service may contain embedded content and links to other websites that are not operated by Us.
If You click on a third party link, You will be directed to that third party’s site.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.