Privacy Policy

Last updated: 14 January 2022

Privacy Policy

Last updated: 14 January 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We may update our Privacy Policy from time to time. Changes to this Privacy Policy are effective when they are posted on this page.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with this Privacy Policy, do not use our Services or provide Us with Your Personal Data.


This summary is not part of the Privacy Policy, but is intended to provide a simpler and shorter summary - ideally in plain speak!

We use Google Analytics to monitor web traffic and usage of our Website. As a data-related blog, we may use this data to do showcases and show how data can be used.

Information collected through Google Analytics is anonymised and aggregated, meaning personal identifiers, including names, addresses and IP addresses, are not visible in the reports. However, Your general geolocation, Device and web browser may be included in aggregated data provided in these reports.

It is also against Google Analytic’s Terms of Use for Us to link Google Analytics data to other personal details, such as Your Address. So therefore we can’t do any crazy data magic with these details!

We also use third-party embedded content, which has tracking cookies and technologies and helps keep their services free for us to use. We don’t control what tracking technologies they use or nor get access to the data they collect.

From what we’ve observed, these third parties use the tracking cookies and technologies in the following way:

  • Tableau Public:
    • Session data so the browser remembers your preferences

    • Website visitor behaviour for Google advertising purposes

  • Github Gists:

    • Session data so the browser remembers your preferences

We do not sell any Personal Data as part of this Service and do not make any money off advertising. The point of this blog is to democratise data and showcase some of the data work we’ve done.

I have actually written a blog post about how Google Analytics and Advertising work. Please check it out if you are curious about this topic!

1. Interpretation and Definitions

1.1. Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

1.2. Definitions

For the purposes of this Privacy Policy:

  • Cookies is defined in clause 3.1 of this Privacy Policy.

  • Country refers to the Commonwealth of Australia.

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of Us. It refers to third-party companies or individuals employed by Us to facilitate the Service, to provide the Service on behalf of Us, to perform services related to the Service or to assist Us in analyzing how the Service is used.

  • Usage Data is defined in clause 2 of this Privacy Policy.

  • We (referred to as either “We”, “Us” or “Our” in this Agreement) refers to the owner of this Website.

  • Website refers to the website accessible from

  • You means the individual accessing or using the Service, or Us, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. What Personal Data is Collected From You

Usage Data refers to data on how the Service is accessed and used, where the data is collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Usage Data is collected automatically when using the Service. This also includes information that Your browser sends whenever You visit our Service.

  • Usage Data may include information such as:

  • Your Device’s anonymised Internet Protocol (IP) address

  • Geolocation of Your Device’s anonymised IP address (only accurate to country level)

  • The web browser type and version used to access the Service

  • Your Device’s operating system

  • the pages of our Service that You visit

  • the time and date of Your visit

  • the time spent on those pages and other diagnostic data.

To help protect Your Personal Data, the Usage Data collected is either aggregated or anonymised. However, this data may still be indirectly linked to You through a pseudonymous identifier associated with Your Device.

For more information on how Your IP address is anonymised, click here.

3. How we use Cookies

Cookies are small files that are placed on your Device when You visit a website so it can later be read back from Your Device. Cookies may include an anonymous unique identifier, contain the details of Your browsing history on that website, user preferences and general usage information.

Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

3.1. What type of Cookies We use

We use Cookies and similar tracking technologies (like web beacons and pixels) to track the activity on Our Service and store certain information.

Cookies set by Us are called First Party Cookies. Cookies set by parties other than Us are called Third Party Cookies. Third Party Cookies enable third party features or functionality to be provided on or through the Service. The parties that set these Third Party Cookies can recognize Your Device both when it visits Us and also when it visits certain other websites.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your Device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both session and persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

  • Tracking and Performance Cookies

    Type: Persistent Cookies

    Administered by: Third-Parties

    Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website.

We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.

We do not have control over Third Party Cookies themselves or what Personal Data they may gather. We cannot view or manage the data related to any third-party’s cookies.

3.2. Opt-out of Cookies

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

We use Google Analytics to monitor and analyze the use of our Service. More information about Google Analytics is below.

Google Analytics uses Cookies help Google identify unique users, identify unique sessions, gather information and store information. For more information on how Google Analytics uses Cookies, click here.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

4. How We Use Your Personal Data

We may use Personal Data to:

  • provide and maintain our Service, including to monitor the usage of our Service

  • to test new pages, features or new functionality of the Website to see how our users react to them

  • provide data analytics for showcase purposes on this Service

  • share with Service Providers to monitor and analyze the use of our Service. We do not sell Your Personal Data.

5. Keeping Your Personal Data

5.1. How long do we keep Your Personal Data

We will only keep Your Personal Data for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.

No purpose in this Privacy Policy will require Us keeping Your Personal Data for longer than 26 months.

However, We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

5.2. Where Your Personal Data is stored

Your information, including Personal Data, is processed in the Country and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

We will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your Personal Data.

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

6. When We may give Your Personal Data to Third Parties

Under certain circumstances, We may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

We may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of Us

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

6.2. Google Analytics

We use Google Analytics to monitor and analyze the use of our Service, including tracking and storing Usage Data.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network. For more information, see “How Google uses data when you use our partners’ sites or apps”.

For more information on the privacy practices of Google, visit the Google Privacy Terms web page.

7. Embedded Content and Links to Other Websites

Our Service may contain embedded content and links to other websites that are not operated by Us.

Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about You, use Cookies, embed additional third-party tracking, and monitor Your interaction with that embedded content, including tracking Your interaction with the embedded content if You have an account and are logged in to that website.

If You click on a third party link, You will be directed to that third party’s site.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.